single

SocialMedia platforms north face jackets have become large, powerfulcentres of interrelated communities and activities, with people across theglobe gravitating towards social networks at an exponential rate. This dramaticshift in social interaction has highlighted the importance of Social Media inshaping consumers’ opinions and behaviours to turn brand enthusiasts intoadvocates. The challenge now is for brands to learn how to build a morecollaborative relationship with customers through creation timberland bootsfor men ofcompelling Social Media experiences.

HighlightingSocial Media’s impact on marketers today, Neil Hudspeth, Regional DigitalDirector APAC,  Leo Burnett mentionedthat, “the explosion of social media regionally and globally is redefining theway all Nike dunk highbrands engage andcommunicate with their customers.”

Recognisingthe challenges faced by companies today, Jeremy Woolf, Senior Vice Presidentand Global Social Media Practice Lead of Text 100, commented that “many Asiancompanies stand at a marketing crossroad. They intellectually understand thatgrowing importance of social media, yet struggle to build social media channelsinto their marketing programme,” and specifically, “two key ‘chicken-and-egg’issues mbt shoes salefaced by companiestoday – resources and executive endorsement.”

SocialMedia strategies need to go beyond just the platforms. Setting up a Facebookpage does not equate to a coin counter Social Media strategy – a Facebook pagewithout relevant content to engage has little difference from an official pressrelease. Community building and interaction are vital components of a SocialMedia campaign. John Stauffer, Regional Strategy Director of Ogilvy PublicRelations Worldwide, shares that, "one of the most pressing challengesmany of our clients face is understanding consumer's behaviour online. How SEO Servicemany friends onFacebook can a person really influence? Do ideas spread faster in forums or onTwitter? The key for success in social media is not necessarily the technologybut the way people interact with one another online."

Challengeslouboutin saleaside, SocialMedia when properly leveraged on, can generate positive word of mouth andsales. Peter Dingle, APAC Digital Marketing Manager & Social Media Lead forIntel, mentions that, “Online has a direct influence on Purchases &Referrals; (in fact) Facebook users who LIKE a brand's page are 33% more likelyto buy a product, and 92% more likely to recommend it to others.”mln